our story

the graze story

Graze was started by 7 friends in the UK who were looking for a better way to snack but couldn’t find options that were healthy AND tasty. So they got creative in the kitchen, quit their day jobs and set out to make the good choice the exciting choice!

We’ve created thousands of recipes over the years and use our special algorithm called DARWIN to customize every grazer’s snacking experience.


We start experimenting with our own snack creations and the concept of graze is born.


We send our first graze boxes through the mail, literally carrying them to the mailboxes ourselves and mailing them one by one!


The days of hand-mailing are behind us - we've reached 100,000 grazers getting our graze boxes every week!


We set up our Stateside headquarters right in the middle of NYC and start sending graze boxes to American snackers.


We nearly explode with excitement when we launch our very own graze snacks in stores across the UK.


You can't stop the snack train! We launch our retail range is stores across the US. Next stop, the moon!

taste experts

meet the graze taste experts

Our taste experts are always experimenting in the kitchen and in the last 8 years they’ve developed nearly 2,000 new graze snacks and tasted even more ingredients!

inspiration for snacks

Where do we get inspiration for our recipes?

We live on feedback from our grazers - it keeps our range in tip-top shape. Using our taste experts’ creativity and your snack ratings, we create new and exciting combinations you won’t find anywhere else.

we are dedicated to quality

Since the idea of graze was born in 2005, many things have changed (like trying to mail fresh fruit!) but the quality of our ingredients has never changed over the years. Our taste experts are always looking for the best quality ingredients, below are few of the stories behind some of our favorite snacks!

a few of our favourite graze innovations

the graze flapjack

Our flapjacks are made by the White family from their 30 year-old family recipe. These tasty treats are hand baked in small batches to prevent the rustic rolled oats from damaging which is why graze flapjacks are such a good source of fiber and taste truly homemade.

veggie chips

Our beet and carrot chips are made using an innovative vacuum technology which dehydrates fresh veggie slices to capture their natural sweetness and crunch, with no added sugar, salt or oil. Because they are so pure, the chips retain all the nutrients found in fresh beets and carrots!

kern pops

We’ve always been fans of popcorn but when we stumbled upon a new, unique half-popped popcorn kernel we knew it was a snack our grazers would love. Kern pops are made from the same kernels as popcorn but popped in a different way for more of a crunch.

graze school of farming

graze gives back

We launched the graze school of farming to help poverty- stricken families in Uganda grow their way out of hunger. Our school of farming teaches locals in Kabbubu the farming skills they need to grow, maintain and harvest crops over several seasons, leaving students and the village with a source of sustainable income and food. Grazers can also help fund the school of farming by choosing to donate their own $1 reward coupons in graze boxes.

grazebox topdown

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