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the story behind our flapjack

28th June 2017 by Sophie

From a 30 year old recipe to the most popular snacks in our range. This is the story of the famous graze flapjack.

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the White Family

Our traditional rustic rolled-oat recipe, handed down through the generations of the White family bakery in the Cotswolds, hasn't changed in 30 years. Made with the finest rolled oats, they are hand baked in small batches, to make a flapjack that tastes genuinely homemade.

Being baked in small batches also means the whole rolled oats keep all their natural goodness, for a source of fibre and manganese, a nutrient which supports the immune system and protects cells from oxidative stress.

Our taste expert Bobby knows what flavours taste great together, so he works with the bakery, adding his own wholesome ingredients to craft the unique graze flapjacks.

Some of our very first inventions back in 2010 launched the collaboration, with classic British countryside combinations of fruit & seed, honeycomb and apple & cinnamon.

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same recipe - new flavours

A couple of years after launching the now famous graze flapjacks, our taste experts started a new round of tasty creations. This time they chose some of their favourite British classics - lemon drizzle, summer berry and jaffa cake - capturing the flavours with wholesome ingredients like lemon juice and yoghurt, strawberry and raspberry infused cranberries, and cocoa powder and natural orange oil.

You've never tasted flapjacks like these before!

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oat power with a protein upgrade

This time, we took the White family recipe and give it a protein boost. Our protein flapjacks are made with deliciously nutritious ingredients like linseeds, pumpkin seeds and sunflower seeds, as well as our innovative soy protein crispies.

Protein crispies are a simple blend of soy protein, rice flour, malt extract and a touch of salt. This is blended and then puffed in a similar way to rice crispies and makes these flapjacks a delicious source of protein.

We've created three new flavours using honey, cocoa & vanilla, and banana - try popping them in your gym bag for a tasty post-workout boost!

what is protein?

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We love experimenting with new flavours in our famous flapjack recipe! And since the success of our protein flapjacks, we thought we’d try adding some of our favourite new ingredients - ancient grain quinoa, superfood maca and baobab.

Bobby, graze taste expert
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By Sophie, graze blogger.

Sophie is our London-based blogger, queen of content and all things writing at graze HQ! She loves working with the taste expert team to bring their recipes out into the world.

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