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the history of graze

20th March 2017 by Sophie

Another Friday in 2006 with a full fruit bowl and an empty biscuit tin is the last straw! We start experimenting with our own snack creations…

2007 - let's make good exciting

The graze jaffa cake is born - same great taste with the benefits of fibre and vitamins!

try the graze jaffa cake

2008 - we send our snacks through the post

A very chuffed Ben sends out our very first graze box (look at his little face).

herby bread basket

2009 - we have our 100th snack launch

The beauty of our grazers’ ratings is that we’re getting constant feedback on our creations. We’re always creating new things we think you’ll like, and we launch our 100th snack.

the white family

...and our first flapjacks are baked!

We meet the White family, who start handmaking our beloved flapjacks in their Cotswolds bakery.

try our flapjacks

2010 - Ellie becomes “the taste”

Turns out the taste buds of our chief taste expert Ellie are worth a whopping £3m!

read more about Ellie

...and the graze school of farming is born

We start a school of farming in a rural village in Uganda called Kabubbu. The school teaches farming skills and supports pupils through their first few growing seasons.

read more about the school
breakfast box

2011 - we launch new graze boxes

Our kids box and breakfast box are born, heralding the age of different types of graze box. Now we have over 25 different types of graze box!


...and get our 100,000th grazers

We celebrate our 100,000th grazer and our 20,000th twitter follower by baking a giant brownie covered in smarties (how else?).

follow us on twitter

2012 - we’re on telly!

We have lots of fun creating (and starring in) our own TV ad.


... and Jess becomes our nutritionist

Health food extraordinaire Jess becomes our official nutritionist, and creates a whole box of her favourite graze snacks.

read more about Jess
USA boxes

2013 - graze hits the USA!

We set up our Stateside headquarters right in the middle of NYC and start sending graze boxes to American snackers.

school of farming

... and £140,000 is raised for Kabubbu

With grazer donations we raise over £140k for the graze school of farming, enough to start a farmer’s cooperative and install giant water tanks.

graze taste experts kitchen

2014 - we start blogging

Our taste experts need somewhere to keep all their snack hacks and healthy recipes, so they start the graze blog.


...and get half a billion snack ratings

We celebrate our 500 millionth snack rating (in our graze hoodies)!


2015 - we’re in shops!

We nearly explode with excitement when we see our very own snacks in shops nationwide.

... and we explore the future of snacking

To celebrate our 1500th snack creation, our taste experts collaborate with Michelin star chef Simon Rogan to create the world’s most exclusive snack box.


2016 - we open the graze online shop

We launch the new graze online shop, where snackers all over the country can stock up on their favourite graze snacks in the size they want, whenever they fancy!

visit the graze shop
superfood taste experts square

...and create our supersnacks

Our taste experts create brand new supersnacks, each one heroing one of our favourite superfoods - baobab, cacao, acai and chia.

try our supersnacks
massive jan

2017 - we give away 1 million snacks

We help London commuters get back to work after Christmas by handing out our new Veggie Protein Power snack around Waterloo, Kings Cross, London Bridge and Liverpool Street.

taste experts

...and launch graze labs

We gave grazers the chance to trial the latest batch of snack inventions from our taste experts. From plant protein to super flapjacks, these limited edition creations were judged by our grazers' reviews. Which ones will make it into the graze range? You decide!

find out about graze labs
sophie graze kitchen

By Sophie, graze blogger.

Sophie is our London-based blogger, queen of content and all things writing at graze HQ! She loves working with the taste expert team to bring their recipes out into the world.

view all posts by Sophie

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